Being tasked to re-inmagine the shopping experience for Global Samsung.com.  Therefore, we want to create a seamless experience that becomes the go-to for the customers, no matter where they are in their journey, or what device they're using in the moment.

Lead the design team to develop a responsive design system that is to be trusted and adaptable along each step in the journey and reassure the customers that Samsung is the best purchase decision.

The end goal is to make customers fall in love with Samsung in every interaction by showcasing beautiful product, aspirational lifestyle and premium design.