Slingshot is a platform for directors, storytellers, filmmakers, activists, artists, actors, political figures – basically, anyone beloved (or perhaps bemoaned) in culture – to show a different side of themselves and do something out of their usual element. That could mean anything from Jack White showing off his chemistry chops, to Bill Clinton telling his favorite joke. All in a beautifully designed, easy-to-use video app.

Lead a team of 2 Ads, 1 Designers and IA to design 2 conceptual interfaces for an innovative, short-form video player that’s akin to a “video magazine.” Slingshot would be a service that curates custom-created and syndicated content. 

Principle design lead on exploring a vision for the future of car2go which includes brand refresh, new market launch campaigns and member experience.

Vision statement for this project:

"car2go if fun, local, reliable car-sharing, creating freedom to live spontaneously through a fast, effortless app-based experience that inspires re-use and drives advocacy."

In 2013, Motorola introduced the Moto X, a phone you could personalize with hundreds of different color combinations. I worked with a talented team of creatives, developers and product designers to create Moto Match, an interactive digital experience that uses color recognition to suggest a phone to match your outfit. It turned out to be a perfect match for New York Fashion Week.

Best In Category: Advertising, 2014 New York Design Awards

The travel industry has become a forefront in the evolution of ecommerce, and Delta Air Lines is leading the way. As the world's leading technology innovator in the travel industry, Delta Air Lines and Razorfish are finding the balance between creativity, user experience, and commerce. I worked as a Design Lead on this digital re-invention of the Delta brand that is geared toward empowering travelers — giving Delta’s customers control over every aspect of their travel experiences.

Help PGA TOUR create an exciting and engaging digital experience for our fans on the Windows 8 platform (desktop, tablet, and mobile phones) while accomplishing the TOUR’s internal messaging and revenue generation goals.

VIP

Insight

PGA Tour fans take pride in knowing everything about the Tour … and they relish the details. Whether it’s being the one at the water cooler with the most info or enjoying the play-by-play of their hometown hero, they appreciate the recognition that they are part of the PGA Tour.

Benefit

PGA Tour gives me a first-to-know experience, like I’m a tour insider. I feel like a VIP. 

Live and In-Person

Insight

Let’s face it… whatever it is we’re doing, we’d all rather be attending a live tournament, meeting our favorite players, and watching that last putt.

Benefit

PGA Tour App makes me feel like I’m at every tournament. And covers even more than I could if I actually WERE. Let's escape to the PGA Tour.

Aggregator+

Insight

They are already accustomed to getting the best facts and information from the PGA Tour. But what they don’t expect is how much a new format will allow them to follow the Tour at a whole new level.

Benefit

It’s more than a hub for data… it’s my personal storyteller for the PGA Tour, letting me create my own viewing experience. 

We are tasked to develop a vision for Target omni-channel retail experience by creating key touch points along the shopper’s journey and how to best leverage each one whether in-store, online, or via mobile or tablet.

Design lead on this assignment to deliver dynamic customer experiences that excite Target’s consumers.

We took a fresh look at the global airline landscape to inform brand experience principles for KoreanAir.com.

Category:  Efficient while different

Brand:  Tasteful and meticulous

Competition:  Inventive, always evolving

Audience:  Consistent and simple

Company:  Seamless and opportunistic

Being tasked to re-inmagine the shopping experience for Global Samsung.com.  Therefore, we want to create a seamless experience that becomes the go-to for the customers, no matter where they are in their journey, or what device they're using in the moment.

Lead the design team to develop a responsive design system that is to be trusted and adaptable along each step in the journey and reassure the customers that Samsung is the best purchase decision.

The end goal is to make customers fall in love with Samsung in every interaction by showcasing beautiful product, aspirational lifestyle and premium design.

We are assigned to focused on homepage booking widget for SWA.com. Basing our design on a mobile framework, we created a widget that would be accessible from any device. This creates efficiencies for the business, while providing a consistent and reliable experience for the customer, no matter what the channel.

We also packed it full of functionality so that the customer could interact and control their flight experience without getting buried in a complex flow. Considering different types of customers and search preferences we created a widget that could go “double wide” in order to accommodate exploration and discovery with relevant contextual information. With all of it we kept the business priorities in mind: ability to sell flights; awareness or ability to sell other travel products; awareness or ability to check in or see flight status.

Tasked to provide a world class experience on VisitMexico.com that brings to life the beauty, culture and diversity which make Mexico such an amazing place to visit.

Today's consumers want a wealth of information, but they want it tailored for them. They gravitate toward guided exploration with visually-inspiring content served up in a simplified manner.

Lead a team of 2 ADs and 1 Copywriter, we developed a beautiful site that inspires visitors to "live it to believe it," exploring all that Mexico has to offer by providing travel recommendations with align with personal interests.

Features:

1. Travel recommendations tailored to personal preferences

2. Simplified structure for enhanced ease of use and increased bookings

3. Location aware and mobile optimized - help travelers discover Mexico both before and during the trip

Tasked to create a compelling digital (.com and mobile) storefront to position both the new 'plus" and the old "free" USAA bank checking products.

We simplify the value proposition by confirming that USAA Checking is safe and secure, and introduce EverSafe as security beyond checking for complete peace of mid in your financial life.

Foster Consumer Confidence

Elevate the Conversation

Differentiate from other Credit Monitoring Services

VW Car-net is a in-vehicle telematics solutions for VW drivers on emergency services, Roadside Assistance, and the VW Car-Net Response Center.

We are tasked to provide customers a reliable, easy-to-use, integrated set of services that complements their lifestyle, focuses on safety, integrates with their dealer, and ultimately learns and changes with them to enhance vehicle ownership experience.

We approach the task with 5 principles:

1. Evolve the service model

2. Think beyond function and utility

3. Put customer in control

4. Use data and design to feel personal & proactive

5. Create loyalty for life, not life of car

Lead a design team of 2 designers to develop a fun, friendly and simple responsive site that works across multiple platforms.

We are tasked to re-imagine Backberry with 3 goals which are building its brand, delighting its customers and growing its business.

We relaunched the Bold Campaign with ideas:

- 3 clicks

- Personalized experiences

- Tactile design

- Content snacks

- Template that don't suck

We have the opportunity to create a game changing experience for Neiman Marcus that captures the essence of the luxury brand, creates a personalized and engaging experience and design a selling experience that trumps the best in digital.

Work with a small team (AD, Content Strategist and UX)