We are assigned to focused on homepage booking widget for SWA.com. Basing our design on a mobile framework, we created a widget that would be accessible from any device. This creates efficiencies for the business, while providing a consistent and reliable experience for the customer, no matter what the channel.

We also packed it full of functionality so that the customer could interact and control their flight experience without getting buried in a complex flow. Considering different types of customers and search preferences we created a widget that could go “double wide” in order to accommodate exploration and discovery with relevant contextual information. With all of it we kept the business priorities in mind: ability to sell flights; awareness or ability to sell other travel products; awareness or ability to check in or see flight status.